
Orizaba. Consulting services to scale your business challenges.
Developing strategies and implementation plans for complex business landscapes.
Your business challenges are broad and complex. Together we will navigate them.
Regulatory
American Innovation and Manufacturing Act (AIM)
Lifecycle Refrigerant Management (LRM)
Greenhouse Gas Emissions
Clean Air Act
Toxic Substances Control Act (TSCA)
ESG and Business Strategy
US International Trade Commission
Import / Export
Chemistry
45 years as a chemist in industry
Refrigerants and Fire Suppression
Polyurethanes
Specialty Chemicals (catalysts, surfactants, modifiers, lubricant oil and rubber additives)
Foams, Coatings, Adhesives, Thermoplastics
Technologies / Markets
Business
Strategy Development and Implementation
Sales and Marketing of new product development
Globalization of multinational businesses
International Mergers, Acquisitions and Integration
International Management
Why Orizaba?
My name is Bruce Ernst and I want to share with you “Why Orizaba?”.
At just under 18,500 feet of elevation Pico de Orizaba is the third highest mountain in North America. A friend of mine from Colorado got me started with some limited mountain experiences on my trips to visit him. When I took responsibility for a business in Latin America in 1992 he told me, “You have to climb the Mexican volcanoes.” I enthusiastically dove in.
The challenge to climb and summit was exciting. But the greatest rewards and memories came from the friends I “convinced” to train and climb with me. None of them had ever climbed a big mountain. In fact, none of them had even put on crampons or used an ice axe.
The years have passed and I haven’t been up those mountains for decades. But my greatest memories are of all the months of preparation to climb with my friends. The training techniques. The equipment and supplies shopping together. The logistics of getting us all to Mexico and onto the mountain. And then, the summit.
Orizaba has remained with me my whole life as an incredible personal challenge. But mostly a time of dreaming, collaborating with friends, and achieving something “a little bigger” than we thought we could.
Bruce Ernst
This refuge sits at 15,000 feet. You overnight here before attempting the summit. You’ve already hiked over 5000 vertical feet. But the big climb starts tomorrow.
Start the journey.
It may be a problem. It may be a new opportunity. It may be managing growth. It all starts with a conversation.
Let’s talk.
“Great things are done when men and mountains meet; This is not done by jostling in the street.”
— William Blake